We tell stories
that matter.
Peri is a new media company headquartered in Brazil, with a presence not only in its home country but also in the United States and Europe.
We collaborate with some of the most innovative voices from around the globe, particularly the majority world, to weave narratives that resonate. Our focus is on shedding light on pivotal issues like racial and gender discrimination, the perils of disinformation, socio-economic inequality, and the climate crisis — all through a mainstream lens.
Whether you're an artist with a meaningful story to share, a non-profit seeking to connect with a broad audience and convey a vital message, a foundation eager to transform those reports your grantees submitted into impactful cultural artifacts or a media platform on the lookout for a transformative partner, we're here for you. Perhaps you don't fall into any of these categories — that's perfectly fine too. If you have a passion for both pop culture and social change, we'd love to be friends with you!
We collaborate with forward-thinking organizations in a global movement for impactful storytelling.
Our projects are currently being developed with the support of or in partnership with the following wonderful companies and nonprofits:
We engage with stories that possess the potential to resonate with broad, mainstream audiences, all the while curating them through the lens of an impact-first framework.
Peri Productions
Our production unit develops and produces films, series, soaps and docs that move large audiences on key issues.
Peri Labs
At Peri Labs, we leverage an experienced network of partners to conduct cutting-edge research and identify the messages that can change pervasive narratives around key issues. Then we work to integrate these messages into compelling stories that can touch and move large audiences, and share what we learned with industry leaders, storytellers, and executives.
Peri Incubations
Our incubation unit explores innovative business models within the media space, pioneers new funding structures, tests novel distribution strategies, and crafts exclusive content for direct audience distribution.
Peri undertakes both for-profit and not-for-profit projects, the latter through its charity arm, Instituto Peri.
Our focus revolves around what encompasses us all: the mental models and cultural references that mold our beliefs and value systems.
Our name comes from the Greek prefix “peri”, meaning “around, about, enclosing”. In the Tupi-guarani language family, “peri” means “warrior”.
We amplify voices from the peripheries of conventional show business. We're not positioned at the center; our strength emanates from the margins. We embrace the power of myth, both ancient and contemporary, because myths aid us in deciphering elusive truths about life on Earth. They connect us to a sense of purpose, provide meaning to the battles we face, and define many of our moral imperatives.
OUR FOUNDER
ALESSANDRA OROFINO
Peri’s founder, Alessandra Orofino, is an expert in mass communications and large-scale mobilization, boasting extensive experience in grassroots campaigning, as well as film and TV production.
As the co-founder of NOSSAS, Brazil’s largest membership-driven campaigning organization, Alessandra served as Executive Director for an impressive 12 years. Her outstanding contributions at NOSSAS earned recognition through the Obama Foundation fellowship program and the prestigious Skoll Foundation Award for Social Innovation.
Additionally, Alessandra serves as the showrunner for Greg News, a highly acclaimed political satire show on HBO Latin America, which has been successfully running for seven consecutive seasons. She has also taken on the role of producer for two feature-length documentaries directed by Academy Award nominee Petra Costa.
Alessandra actively contributes to various boards and committees, including sitting on the Board of Trustees at Luminate—a global foundation dedicated to democracy and healthy information systems. She is associated with two organizations focusing on cultural and narrative strategies: the Meliore Foundation, which hosts the Global Strategic Communications Council, and the Institute for Culture, Communications, and Impact (ICCI). Alessandra is a member of the Social Impact Committee at Purpose, a global movement-building agency based in New York. Moreover, she serves as an Advisor to the Brazil Lab at Princeton University, where she teaches short courses on activism and strategic communications.
Alessandra's thoughts have been published in The New York Times, Folha de S. Paulo, Libération, Stanford Social Innovation Review, and other prestigious outlets.
Got inspired?
Get in touch with us at hello@periprod.com
